In today's competitive market, influencer marketing is a powerful tool for B2B businesses, offering unparalleled benefits that drive engagement, build brand trust, and boost conversions. Since 2016, our Founder, Kaylin Brown, has been at the forefront of this evolving landscape, leveraging her expertise to help brands harness the potential of influencer programs. While influencer marketing initially gained traction in fast fashion and ecommerce, its advantages have since become apparent across various industries, including B2B and weve worked with many of them!
Influencer marketing offers numerous benefits:
- **Enhanced Brand Awareness:** Reach new audiences and boost your brand's visibility through trusted voices in your industry.
- **Increased Engagement:** Authentic content created by influencers generates higher engagement rates than traditional advertising.
- **Improved Trust and Credibility:** Influencers build genuine connections with their followers, enhancing your brand's credibility.
- **Higher Conversion Rates:** Influencer recommendations often lead to increased sales and conversions.
Our agency excels in running influencer marketing campaigns because of our unique approach, which centers on authentic relationship management. We handle every aspect of the process, from identifying and sourcing influencers to nurturing and maintaining long-term relationships. Our meticulous attention to detail and personalized outreach ensure that influencers feel valued and motivated to create compelling content for your brand.
Who has the time to manage these complex relationships and intricate processes? We do. Let us take your influencer marketing campaigns to the next level with our proven expertise and dedication to authenticity. Partner with us and experience the transformative power of influencer marketing done right.
Ellie Social Media Marketing Agency - Influencer Program Service (B2B, DTC)
Manual Tracking and Sourcing
We pride ourselves on manually tracking and sourcing influencers using detailed search terms, industry demographics, and consumer research. This meticulous approach ensures we find the best matches for your brand.
Human-Centered Engagement
What sets us apart is our commitment to treating influencers like valued partners. We choose influencers carefully, ensuring they understand why they were selected and making them feel special. Our approach is authentic, personable, and ultra-professional.
Personalized Outreach
Once we identify ideal influencers, we create detailed profiles and collect leads. Our outreach process involves crafting personalized direct messages that resonate deeply with the recipients, highlighting the benefits and VIP experience they will enjoy by working with us.
Influencer Proposals and Briefs
After establishing a connection and securing agreement to collaborate, we send comprehensive project details and budgets to the influencers. Upon their approval, we provide formal briefs outlining content creation guidelines and expectations.
Optimized Organization and Tracking
We use Excel sheets to meticulously track influencer details such as Instagram handles, names, emails, locations, ages, and niches. These sheets help us organize orders, deadlines, and content schedules efficiently.
Building Strong Relationships
Success in influencer marketing hinges on the relationships you build. We maintain professionalism and stay in touch with influencers throughout the project, conducting regular check-ins, reviewing content, and engaging with their accounts. This ongoing communication ensures a smooth process and excellent results.
Delivering Top-Tier Service
We strive to provide top-tier service, treating every influencer as a VIP, regardless of their following or status. Our goal is to secure the best testimonials and create exceptional experiences that translate into compelling influencer content.
Peace of Mind
As brokers of these relationships, we protect all parties involved. Influencer programs can be complex, with many moving parts. Our expertise and experience help prevent potential issues, ensuring smooth operations and clear understanding of content and personal rights.
Legal Considerations
It's crucial to ensure all content received from influencers is legally compliant and safe to use indefinitely. With our direct brand ambassadorship experience and legal consultancy, we safeguard you against potential legal pitfalls.
Measuring Success: KPIs and Reporting
Patience is key in influencer marketing. Results typically start to show about 1.5 months into the program. We share comprehensive data with you, making it clear which influencers are driving conversions. The increased traffic and engagement will be evident, showcasing the effectiveness of the campaign.
Proven Results
Time and again, we've witnessed the success of influencer programs. The primary benefit lies in the abundance of high-engagement content. Profiles featuring your product in use are essential for driving conversions and achieving impressive engagement rates.
Experience the transformative power of our B2B influencer program.
Reach out to us today.